1) Do the same stuff you’d do with web video and all those other mobile video apps that came along before Vine.
Honestly, most Vine marketing posts and articles describe the same kinds of things that people have long been doing with web and mobile video. But that doesn’t mean they aren’t good things to do. Combining familiar tasks with new tech is almost always a good play.
Recent examples include encouraging fans to shoot Vines, as did Jason Derulo to promote a new single, and creating teasers for highly anticipated releases or events, as did Daft Punk with an album tracklist.
2) You’re an artist? Do something creative!
Not all musicians are artists per se. Some are hacks, some are technicians, some are a combination of all three. But any reasonably competent musician can come up with something interesting on Vine that will help build their brand just because it’s a creative act and most people have been fooled into thinking only artists can be creative.
However, the best case scenario is to do something truly creative yet accessible that relies on Vine’s unique attributes as did Noah Wall with his HOME DRONE air organ.
3) Ack A Fool aka Share your unique personality with the world.
Riff Raff isn’t the only one building his brand by doing oddball things on Vine. In fact, Action Bronson not only shares his unique personality but ties it into music with a parade of cover songs.
Now go, musician, and see if you can loop your 6 seconds of fame into a full minute.
The comedian is a great case study in marketing done right.
Comedian Louis C.K. is a marketing genius.
Yesterday morning, Pandora announced that they had passed 200 million registered users in the U.S. That’s doubled from what they had in July 2011.
For more Pandora stats, click here
Besides YouTube being the most popular way listeners discover new music online, a recent study has shown another reason why musicians should put their music on YouTube.