AristoWorks

4 ‘Normal’ Challenges to Building a Strong Online Brand

Tue, 28 May 2013 18:28:25 -0400

4 ‘Normal’ Challenges to Building a Strong Online Brand:

The key to establishing yourself online and within your niche, is building a strong brand. Unfor…

: 9 Things YouTube Recommends Musicians Do, That You're Probably Missing

Mon, 13 May 2013 15:20:09 -0400

: 9 Things YouTube Recommends Musicians Do, That You're Probably Missing:

A few weeks ago, YouTube released a creators guide for musicians who use YouTube—detailing best practices and techniques for musicians using the service. The 40 page guide holds much common knowledge, but a few gems of wisdom stuck out. Below are a few key points they made, that you…

Top 3 Tips For Music Marketing With Vine

Sat, 04 May 2013 13:55:36 -0400

1) Do the same stuff you’d do with web video and all those other mobile video apps that came along before Vine.

Honestly, most Vine marketing posts and articles describe the same kinds of things that people have long been doing with web and mobile video. But that doesn’t mean they aren’t good things to do. Combining familiar tasks with new tech is almost always a good play.

Recent examples include encouraging fans to shoot Vines, as did Jason Derulo to promote a new single, and creating teasers for highly anticipated releases or events, as did Daft Punk with an album tracklist.

2) You’re an artist? Do something creative!

Not all musicians are artists per se. Some are hacks, some are technicians, some are a combination of all three. But any reasonably competent musician can come up with something interesting on Vine that will help build their brand just because it’s a creative act and most people have been fooled into thinking only artists can be creative.

However, the best case scenario is to do something truly creative yet accessible that relies on Vine’s unique attributes as did Noah Wall with his HOME DRONE air organ.

3) Ack A Fool aka Share your unique personality with the world.

Riff Raff isn’t the only one building his brand by doing oddball things on Vine. In fact, Action Bronson not only shares his unique personality but ties it into music with a parade of cover songs.

Now go, musician, and see if you can loop your 6 seconds of fame into a full minute.

fastcompany: Now available on Instagram: People-tagging

Thu, 02 May 2013 14:42:16 -0400

fastcompany:

Now available on Instagram: People-tagging

The Louis C.K. Guide to Online Marketing

Sat, 27 Apr 2013 10:23:30 -0400

The Louis C.K. Guide to Online Marketing:

The comedian is a great case study in marketing done right.

Comedian Louis C.K. is a marketing genius.

12 Social Media Tactics For Artists

Tue, 23 Apr 2013 13:16:03 -0400

12 Social Media Tactics For Artists:

Here’s an excerpt from The Music 3.0 Guide To Social Media ebook by Bobby Owsinskithat looks at the basic concepts for artists to use social media more efficiently.

fastcompany: Your Personal Brand Is More Than Your Follower...

Fri, 12 Apr 2013 14:41:41 -0400

fastcompany:

Your Personal Brand Is More Than Your Follower Count

Your brand isn’t about numbers, it’s about how people experience you in real life.

We’ve been discussing personal brands at Fast Company for a while now—like since 1997—but most of the time when we discuss the Brand Called You, we fittingly focus on Twitter tai chi and LinkedIn leverage. While these mediums are essential, we do live at least some of our lives offline—and your personal brand is present there, though you don’t get automated emails about it.

What we need, then, is a more holistic perspective. Writing for Forbes, Glenn Llopis supplies us with one:

“A personal brand is the total experience of someone having a relationship with who you are.”

So live mindfully—and authentically.

Branding isn’t acting the part—performing all day will drain you—but rather the consequence of living with authenticity. Like a wise woman once said, “brand is an exhaust fume from you running the engine of your life.”

Read the rest here.

[Image: Flickr user Kurt Haubrich]

laughingsquid: Vintage Social Networking

Wed, 10 Apr 2013 17:57:28 -0400

laughingsquid:

Vintage Social Networking

Pandora Passes 200 Million Users

Wed, 10 Apr 2013 17:47:30 -0400

Yesterday morning, Pandora announced that they had passed 200 million registered users in the U.S. That’s doubled from what they had in July 2011.

For more Pandora stats, click here

15 Reddit Stats

Fri, 05 Apr 2013 13:12:47 -0400

Reddit, aka. The Front Page of the Internet, has an average of 165,000 visitors on the site at any given time during the US workday!

Read more stats here:
http://aristoworks.com/15-reddit-stats/

Why You Should Have More Music On YouTube

Thu, 04 Apr 2013 14:26:30 -0400

Why You Should Have More Music On YouTube:

Besides YouTube being the most popular way listeners discover new music online, a recent study has shown another reason why musicians should put their music on YouTube.

prweek: Twitter has announced a new service called Twttr, a...

Mon, 01 Apr 2013 14:50:01 -0400

prweek:

Twitter has announced a new service called Twttr, a basic account that allows users to tweet using only consonants. The social network is shifting to a two-tier service, and users can still continue to use its premium Twitter service for $5 a month.

Psst… it’s April Fools’ Day.

This is great!

Photo

Fri, 29 Mar 2013 14:03:05 -0400

ABC's Of Online Marketing For Musicians

Thu, 28 Mar 2013 15:11:00 -0400

ABC's Of Online Marketing For Musicians:

We’re taking things back to the basics with our ABC’s of online marketing for musicians.

Analytics are important. There are many great services our there like Next Big Sound that track your online growth over multiple social media and music discovery platforms.

Brand Building- Use social media to reinforce your unique brand through your avatar, Twitter background, Facebook cover photo, and overall content strategy.

Consistent Content- Social media moves at a very fast pace, it’s important that you’re posting at least once a day to remain visible.

Olive Garden Receipt Prompts Brandjacking Debate on Reddit

Wed, 27 Mar 2013 12:19:00 -0400

Olive Garden Receipt Prompts Brandjacking Debate on Reddit:

Olive Garden caught “brandjacking” on Reddit

Ads That Speak the Language of Social Media

Tue, 26 Mar 2013 16:13:00 -0400

Ads That Speak the Language of Social Media:

Great article about the increasingly popular trend of Social Media themes in advertising.

And you thought your baby photos were embarrassing….

Tue, 26 Mar 2013 15:57:36 -0400

And you thought your baby photos were embarrassing….

YouTube Hits 1 Billion Monthly Users

Thu, 21 Mar 2013 11:36:00 -0400

After 8 years since first launching, YouTube has announced that 1 billion unique users watch videos on the site each month.

….YouTube’s Monthly viewership is the equivalent of roughly ten Super Bowl audiences.

Read more here: http://aristoworks.com/lnk/ddQVzx6u

Especially Social: Leave "gurus" Out of the Game: Responsibilities and Tasks of a Social Media Professional

Wed, 20 Mar 2013 18:25:14 -0400

Especially Social: Leave "gurus" Out of the Game: Responsibilities and Tasks of a Social Media Professional:

especiallysocial:

Isra Garcia explains why social media professionals’ responsibilities go deeper than posting to Facebook and Pinterest in his article, Responsibilities and Tasks of a Social Media Professional.

Among content creation, fan building, SEO, optimization, video marketing, and reporting, any reader…

Looking For A New Web Hosting Service?

Wed, 20 Mar 2013 12:56:18 -0400

Ahh, our first Tumblr review. Normally we don’t do this, but we’ve had issues with web hosting services in the past and feel we need to help spread the good word about this one.

Anyways, if you’re in need, check out SingleHop! We recently started working with them and are very impressed!

Read our review here: http://aristoworks.com/a-web-hosting-service-we-believe-in/