Posts tagged music marketing
Posts tagged music marketing
Facebook has announced that they are tweaking their newsfeed a bit by changing how they handle text status updates. They’ve found that text status updates from friends lead to more status updates while those from pages do not. So text status updates from friends will now see more distribution than those from pages. However Facebook makes a more specific suggestion that page owners should find of use. Facebook’s latest News Feed update is based on an observation: “Through testing, we have found that when people see more text status updates on Facebook they write more status updates themselves. In fact,…
This is a guest post by Marcus Taylor, a musician & founder of several music industry projects…
The key to establishing yourself online and within your niche, is building a strong brand. Unfor…
1) Do the same stuff you’d do with web video and all those other mobile video apps that came along before Vine.
Honestly, most Vine marketing posts and articles describe the same kinds of things that people have long been doing with web and mobile video. But that doesn’t mean they aren’t good things to do. Combining familiar tasks with new tech is almost always a good play.
Recent examples include encouraging fans to shoot Vines, as did Jason Derulo to promote a new single, and creating teasers for highly anticipated releases or events, as did Daft Punk with an album tracklist.
2) You’re an artist? Do something creative!
Not all musicians are artists per se. Some are hacks, some are technicians, some are a combination of all three. But any reasonably competent musician can come up with something interesting on Vine that will help build their brand just because it’s a creative act and most people have been fooled into thinking only artists can be creative.
3) Ack A Fool aka Share your unique personality with the world.
Riff Raff isn’t the only one building his brand by doing oddball things on Vine. In fact, Action Bronson not only shares his unique personality but ties it into music with a parade of cover songs.
Now go, musician, and see if you can loop your 6 seconds of fame into a full minute.
Here’s an excerpt from The Music 3.0 Guide To Social Media ebook by Bobby Owsinskithat looks at the basic concepts for artists to use social media more efficiently.
Besides YouTube being the most popular way listeners discover new music online, a recent study has shown another reason why musicians should put their music on YouTube.
We’re taking things back to the basics with our ABC’s of online marketing for musicians.
Analytics are important. There are many great services our there like Next Big Sound that track your online growth over multiple social media and music discovery platforms.
Brand Building- Use social media to reinforce your unique brand through your avatar, Twitter background, Facebook cover photo, and overall content strategy.
Consistent Content- Social media moves at a very fast pace, it’s important that you’re posting at least once a day to remain visible.
A must-read for all musicians!
"Social Media has "replaced":